Good question. Who’s responsible for horrible slides in presentation?
In is blog post « Esthetics in everything you do » Jan Schultink wrote : “ My personal rule: never let an ugly chart or image enter my PowerPoint presentation, ever.”
Make sense. Who’s right?
As a presenter, we are responsible for delivering the message. Our responsibility include everything that support our delivering. We must eliminate everything that handicap it. This include slides.
But, in some organization (particularly in big corporation) the slides are made by another department. Communication, product development, etc.
They have expertise in information or in communication, or anything necessary for creating a good document. The problem is; slides are not a document. They are a tool that support the presenter.
The slides must be create and design to support the speaker. They must obey different rules. Most of the time, the peoples creating the slides don’t know those rules.
Then, what is the responsibility of the presenter?
We must push the boundaries.
We must educate our colleagues. Teach them how to design good slides. Refuse to use bad slides.
Maybe it’s not always possible. It depend of the organization, the context, the situation, etc. I understand. But, i never encounter a situation where we cannot find a solution that satisfied everybody.
Sometimes, i took lots of negotiations. Don’t discourage yourself.
Here is an example of bad slide design from the Hillary Clinton campaign. Rick Altman as done an excellent makeover of it.
Share with me: How do you deal with slides made by other department?