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Rona* installed yesterday a brilliant ad to promote their paint-recuperation program. The ad piggybacked Apple’s iPod nano-chromatic billboards. It’s a clever idea! I sure like to have ideas like that.
*Rona is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. More information on Rona
The installation took place in Montreal City, Canada. The banner was installed for commuter to see.
Details of the banner
Translation: "We collect leftover paint"
More pictures.
Thanks to Dominic Arpin for the information: Blog
Pictures source: macquebec.com
Advertising agency: Bos
Article in English : Mediaincanada.com
Article in French : Cyberpresse.ca
Share with me: What clever ads did you saw lately?
Posted by Denis François Gravel
